About Me
For as long as she can remember, Annabelle has had a deep love and passion for makeup. What began as a creative outlet soon became her purpose—to inspire women to feel confident, empowered and beautiful in their own skin.
Annabelle is a self-taught makeup artist with nearly eight years of experience in the industry. She began by learning and refining her skills on herself, friends and loved ones throughout her younger years, developing both her creativity and technical ability along the way.
While freelancing, Annabelle decided to further her education and formally enrolled in makeup training. After graduating, she continued freelancing before stepping into the beauty retail side of the industry with Priceline Australia. This experience allowed her to deepen her product knowledge and strengthen her relationships with clients and customers.
During her time in retail, Annabelle had the opportunity to work closely with major brands and was honoured to connect with Max Factor Australia, as well as one of Australia’s leading celebrity makeup artists, Liz Kelesh. A major milestone in her career came in 2019 when she assisted backstage at Mercedes-Benz Fashion Week—an achievement that marked a defining moment in her journey.
After stepping away from retail, Annabelle took time to reflect on her career direction, which led her further into the editorial and fashion space. In 2022, she reached another significant milestone by working with Cartier, cementing her place within the high-end editorial makeup industry.
Today, Annabelle is ready to take on the industry with a strong focus on education, artistry and genuine client relationships. She has since expanded her vision beyond makeup services and is now curating and launching her very own makeup brand, Beauteousabelle.
Her passion and drive come from helping and teaching others wherever she can, sharing her knowledge and love for makeup with the hope of inspiring confidence in every person she works with.
